Hi there, I’m Dee

I turn Word docs into content people actually read

I’m a freelance graphic designer based in South London, specialising in editorial design, event branding, and marketing materials for agencies, growing businesses, and in-house teams who need reliable design support.

I’ve been freelancing since 2020, working remotely with clients across the UK, Europe, and beyond. I turn complex content into clear layouts, chaotic events into cohesive visual experiences, and last-minute requests into polished deliverables.

My story (so far)

My path to production-focused design

Before stepping into the world of freelance, I worked in-house for several years, which taught me how organisations actually operate. How to navigate approval processes, manage stakeholder expectations, and deliver design that works within real-world constraints and timelines.
That experience shapes how I work now: I understand the pressure of tight deadlines, I don’t need hand-holding, and I know how to deliver work that fits into your existing systems without creating extra overhead. I have a BA in Marketing Communications, which means I understand the strategic side of design, not just the aesthetic. I know what materials need to achieve, who they need to reach, and how they fit into broader marketing goals.

I work in Adobe InDesign with proper grid systems, master pages, and paragraph styles. Everything I deliver is print-ready, professionally structured, and built to be handed off cleanly to printers or your internal team.

When I’m not designing, you’ll find me at the cinema (I have a very well used cinema membership) or on my ongoing quest to find London’s best hot chocolate. Current favourite: KNOOPS in Soho, though I’m always open to recommendations!

Turns out I really enjoy the design work most people want to outsource

The projects I find most satisfying are the production-heavy projects that need structure, attention to detail, and proper technical execution. The ones that make complex information accessible: the 60-page annual report that needs complete restructuring, the event where every touchpoint has to work together, the dense brochure that actually needs to communicate something important.

That’s where I focus now. I work with agencies needing white label design support, businesses preparing for events or launches, and marketing teams who need consistent design capacity without hiring full-time.

How I work

Straightforward, reliable, and built for collaboration

I don’t make simple projects complicated. I ask clear questions upfront, deliver what I say I will, and don’t disappear when you need a quick amend.

If you’re an agency, your clients won’t know I’m involved unless you want them to. If you’re a business, you’ll get professional work without the agency markup. If you’re a marketing team, I’ll fit into your workflow without creating extra project management overhead.

I care about the work being good, but I care just as much about it being useful. A beautiful layout that misses the deadline or doesn’t export correctly isn’t actually good design.

Let’s work together

Have a project coming up?

I’d love to hear what you’re working on. Most quotes are provided within 24-48 hours, and I’m always happy to have a quick chat before you commit to anything.

Why work with me

Reliable, professional, and easy to work with

White Label Ready

Seamless integration into your workflow. Your clients never need to know.

Fast Communication

I reply within 24 hours, often sooner. No chasing, no ghosting, just consistent communication that keeps projects moving.

Flexible Capacity

One-off projects, retained support, or overflow during peak periods.

Your content deserves better than a Word doc

Editorial & Print Design

You’ve spent weeks creating valuable content. Research, insights, strategy. Then it gets shoved into a generic template that makes it look as boring as it is important. Strong editorial design brings structure and clarity. It guides readers through complex information, builds credibility, and actually gets read beyond page two.

I design long-form documents and print collateral in Adobe InDesign using grid-based layouts that make dense content digestible. Everything arrives print-ready or optimised for digital.

projects include

Editorial & Publications
Bid Proposals
White papers
E-books and accessible interactive digital guides
Annual reports and research documents
Case studies and client reports
Publications and lookbooks

Print Collateral & Marketing
Brochures, booklets, and sales materials
Bespoke stationery, planners, and journals
Product catalogues and line sheets
Packaging design and inserts
Branded merchandise and promotional items